A collection of projects and campaigns for which I provided art/creative direction, design, and strategy/ideation.

Point of Market Entry Campaign designed to disrupt the status quo insurance shopping journey of Gen Z and provide an alternative to just copying and pasting what their parents are doing (that may actually be costing them more).

Responsible for art and creative direction, design and animation/editing. Worked in partnership with Jenn Dodd, senior copywriter, on concept and strategy.

Proof of Concept TikTok Pilot to show how the company can organically tap into popular trends and create relevant and consumable content to create brand awareness. I provided creative direction, VO, and project management and worked in partnership with an editor, writer and writer/actor Jenn Dodd.

This work never went live but was a win for the team in terms of our capabilities and conceptual development.