During the 2015 NBA Playoffs, Nike Basketball asked Movement Strategy to help them give their existing Basketbaltar "Create Your Luck" campaign a boost on Twitter. The client's illustrations and visual style were already established when we joined this project but my team used their assets to create a series of animated and static graphics for each game. The goal was to boost fan engagement so our strategy included a combination of player imagery and Create Your Luck graphics to get fans to like and share. We also interacted with fans, responding with custom graphics and prizes. As the Art Director on the project I was involved in this project from start to finish, brainstorming and executing graphics for the last six weeks of the playoffs.