MVMT // USA TODAY

During my first few months at Movement Strategy I was tasked with the art direction and design of social content for our client USA Today. While working on this account I helped shape the guidelines for how USA Today brand is represented on social media. I was also able to bring my motion skills to this account, creating video content from day one. I conceptualized and executed social content for USA Today Marketing campaigns, holidays, trends and other social moments. Platforms included Facebook, Twitter, Tumblr and Instagram. Here are some of my favorite pieces:

 

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